MyaNguyen
I build brands and experiences for the physical and digital worlds, from things you can hold to things you can interact with. Rooted in culture, guided by strategy, made with curiosity.
Creative Director, based in Los Angeles and Hanoi.
More work at rare-eye.com
I'm a creative director and founder of Rare Eye, a Los Angeles-based creative studio.
I help founders and businesses build and grow distinctive brands, combining strategic thinking with a strong creative point of view. Since 2020, I've led a team of designers in developing 30+ brands across beauty, wellness, fashion and lifestyle, from brand strategy and identity to packaging, websites and campaigns.
My work spans independent brands and global companies, from art directing Apple's digital campaigns to packaging for Lion Pose, which launched at Sephora and won a Dieline Award in 2024.
- 2020 – nowFounder & Creative DirectorRare Eye, Los Angeles
- 2022 – 2026Art DirectorApple
- 2018 – 2019Product & Brand DesignerJohnson & Johnson
- 2016 – 2018Designer, Branding & PackagingCentric Group
- 2010 – 2014BFAFashion Institute of Technology
Side quests
Natural dye
Learning indigo, turmeric and dye yam from artisans in Vietnam. This is where All Purpose started.
Art & craft
Weaving, basketry, screen printing, ceramics, lacquer, papier-mâché. One workshop at a time, mostly to see how things are really made.
Zo & Timmy
Zo and Timmy, chief morale officers and frequent keyboard walkers.
Say hi.
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